Carmelo Loyola is Avyan's Client Service Director

As Avyan Global continues to grow into a fully integrated design and technology partner, we’re excited to welcome Carmelo “Melo” Loyola as our new Client Service Director.

Melo brings nearly 17 years of experience on both the agency and client side, across telecommunications, banking, and FMCG. But more than the résumé, what he really brings is perspective and a steady hand. He describes his role simply: to be a bridge of clarity and calm between Avyan and our partners, especially as marketing gets more complex with AI, new platforms, and ever-shifting tech.

His vision for Avyan is refreshingly straightforward. He sees us as a sharp, boutique alternative, the kind of partner clients trust so deeply it feels like their marketing team has quietly expanded. Not just vendors. Not just executors. Real partners who understand the business, connect the dots, and think ahead.

For Melo, that means spotting opportunities before they’re obvious. Sometimes the smartest answer for a bank comes from FMCG playbooks. Sometimes pharma can borrow from telco data innovation. He’s spent enough time across categories to know that breakthroughs often happen when you cross-pollinate ideas.

With Melo joining the leadership team, we’re doubling down on what we believe in: thoughtful strategy, strong relationships, and work that unlocks real potential for the brands we serve.