RCBC’s No More Mañana Campaign
Hyper-localisation of RCBC at scale
About
The pandemic has forced people to rely on digital solutions for day-to-day routines, including banking. RCBC launched its first end-to-end online account opening portal, making the opening of a new account easier than ever! With just one valid ID, clients can open a new RCBC account without going to the branch, in just minutes.
To inform RCBC's clients about this launch, they, together with Avyan, introduced the #nomoremañana - an insight and character-driven campaign, personifying the inertia, apathy and procrastination in all of us.