Developing a Sustainability Campaign with GrabFood

Grab Food has been offering sustainable food choices through partner merchants - the widest plant-based merchant list. The brand wanted to launch a campaign to bring this to the forefront with the goal of positioning GrabFood as the key to enjoying sustainable food choices with identified target market.

Creating a campaign that is able to deliver the key message that Going plant-based with GrabFood is a rewarding and sustainable experience was the objective.

Avyan gathered relevant insights across category, consumer, and brand and determined key opportunity areas. This led to the development of the “Grab Green” campaign which highlighted how easy it is to eat healthy and be healthy with GrabFood.

Avyan developed the big idea, created the Key Visual for promoting this initiative inside the app, the campaign logo, online video and influencer engagement program.