Empowering Digital Transformation via Regional Digital Hub Setup

Betadine's mission is to turn digital into a business driver, supporting marketing tasks and business objectives. In line with this, Betadine needed a partner to provide consultancy services and execute & monitor Media Excellence in identified key markets.

Our objective was to create a regional hub comprised of digital experts that aims to: Serve as bridge between global strategies & programs and local implementation Help elevate digital standards within each identified market Enable orchestration and simplification leading to reduced workload for internal team

Avyan helped orchestrate and build a hub network comprised of agencies in each local market to allow seamless E2E engagement across all key stakeholders.

Lead by AVYAN (APAC based Digital Group), the BDH network: - Focuses on media performance - Implements cross-market/TA programs - Prevents asymmetric information