Together with our partner agency DEPT we support brands like Just Eat Takeaway (JET) with the creation of their omnichannel marketing campaigns, using the latest in AI tooling.
Objective: To make more (hyper) personalized assets in significantly less time, without losing out on quality.
DEPT’s Lightspeed platform gives us the opportunity to maximize the amount of creative assets within just days. Starting from a template spreadsheet with all possible variables, linked to the individual asset elements, we can generate the needed assets for any channel, any size, any type, any market, any language or any segment.
For JET we have participated in multiple digital campaigns, for over 17 markets that are constantly on. Not only will the hyper personalized assets, aligning to your city, type of day and your mood, deliver more effective results, it will also cut down production costs up to 50% and having your time-to-market decreased with up to 90%.